Beat Junkie & Jetpack Bags - NAMM 2026

vent Creative Direction & Digital Activation

For NAMM 2026, Beat Junkie partnered with Jetpack Bags to deliver a multi-layered brand presence that extended beyond the booth and into live broadcast, social media, and after-hours activation.

The creative direction focused on building a cohesive visual system across physical and digital touchpoints. Assets included Twitch broadcast overlays, custom streaming frames, event branding, social promotional content, logo integration, and after-party flyers.

The goal was to unify two culturally respected brands within a high-traffic trade show environment while maintaining authenticity to DJ culture. The visual language balanced performance energy with clean, modular typography suited for both live environments and digital platforms.

The Twitch activation extended the booth presence to a global audience, reinforcing brand visibility beyond the convention floor.

All creative direction, layout systems, and asset production were developed under NOMBRE.