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Bad Apples
Project type
Brand Identity & Creative Direction
Date
2025
ndependent Streaming Identity & Cultural Platform
Bad Apples is an independent streaming identity built around underdog selectors, overlooked records, and culture-driven curation. Originally inspired by a graphic flip, the concept evolved into a recurring broadcast brand rooted in texture, grit, and authenticity.
The project encompasses full visual identity development, including typography systems, color language, Twitch broadcast overlays, motion graphics, promotional flyers, and merchandise concepts.
The creative direction intentionally embraces imperfection — distressed textures, raw typography, and layered compositions reflect the ethos of digging through crates and finding value in what others discard.
Bad Apples operates as both a live streaming experience and a design ecosystem. Each stream becomes an extension of the brand — reinforcing identity through consistent visual systems across digital platforms.
All art direction, broadcast assets, and merchandise concepts are developed under NOMBRE.
